Devires

Devires is an upcoming psychology clinic founded by two Brazilian therapists, with a focus on connecting with a young adult audience. The goal was to create a brand identity that felt modern, approachable, and reflective of the emotional complexity inherent in the field of psychology. The visual concept centers around a symbol that represents a multitude of moods and emotional states, while the wordmark subtly highlights the word "ser"—Portuguese for "being"—emphasizing the clinic’s focus on self-awareness and personal growth. This project was developed in collaboration with designer Marina Ely, resulting in a thoughtful and expressive visual identity that balances warmth with professionalism.